Are You Overlooking One of the Biggest Opportunities in Real Estate?
Most Realtors focus almost entirely on resale homes. Why? Because that’s what they’ve always done. But here’s the problem—they’re leaving money on the table.
Brand-new homes have major advantages that can make a Realtor’s job easier, increase their sales, and give their clients an overall better experience. So why do many Realtors avoid them?
The truth is, most Realtors haven’t been trained to sell brand-new homes effectively. They assume:
❌ Their buyers can’t afford them.
❌ They take longer to close.
❌ Builders are too difficult to work with.
But what if I told you that the most successful Realtors know how to leverage new homes to sell faster and get paid sooner?
Why Selling Brand-New Homes Should Be Your Secret Weapon
If you’re only showing resale homes, you’re missing out on these game-changing benefits:
✅ Fewer Headaches, Faster Closings – No waiting on sellers to move, no repair negotiations, no surprises at closing.
✅ No Major Repairs or Unexpected Costs – Your clients won’t have to worry about outdated HVAC systems, roof issues, or hidden plumbing disasters.
✅ Lower Monthly Expenses – Energy efficiency, better insulation, and modern technology help buyers save money every month.
✅ Builder Incentives & Special Financing – Many builders offer incentives that help Realtors close deals faster—IF you know how to position them right.
But the biggest mistake Realtors make? They assume their buyers don’t want or can’t afford new homes.
3 Powerful Ways to Start Selling More Brand-New Homes
Here’s the reality: Buyers WANT new homes. They just need a Realtor who can present the value the right way. Here are three simple ways to start:
1. Ask Buyers the Right Questions
Most Realtors ask: “What kind of home are you looking for?” But instead, try this:
👉 “If all things were equal—same price, same size, same features—would you personally prefer a brand-new home or a used home?”
This gets buyers thinking differently. Most people want new—they just assume it’s out of reach. Your job is to show them otherwise.
2. Highlight the Hidden Savings
Buyers often fixate on the purchase price but overlook the total cost of ownership. A resale home might seem cheaper upfront, but what about:
💰 Higher utility bills?
🛠 Costly repairs within the first few years?
🔧 No builder warranty protection?
When you break it down, a brand-new home can be the more affordable choice in the long run.
3. Partner with the Right Builders
The best Realtors don’t just show homes—they build relationships with builders. By aligning with a few key New Home Sales Consultants, you can:
🏡 Get early access to inventory before it hits the MLS.
🔑 Offer exclusive builder incentives to your buyers.
📈 Close more deals with less back-and-forth negotiation.
When you work smart, selling brand-new homes becomes the fastest path to more sales and happier clients.
Want the Full Blueprint? Let’s Talk!
This is just the beginning. If you want to master the art of selling brand-new homes—without the headaches of resale—let’s make it happen.
👉 For a Limited Time Only! Get exclusive training on how to sell more brand-new homes in less time. Call me today: 405-863-4663.
Don’t leave money on the table. Let’s sell smarter. Let’s sell better. Let’s sell more brand-new homes.
Next Steps:
✅ Save this post.
✅ Share it with a Realtor friend.
✅ Call 405-863-4663 to book a training for your team.
🔹 Your next sale is waiting. Are you ready? 🔹